Why SOCIALSTRAT?
SOCIALSTRAT has developed a leadership position in the strategic application of social media. We are focused on understanding the “why” of using social media before our clients invest scarce time and resources that do not have a clear objective.
Having conducted a survey of more than 900 organizations and a second survey of more than 8,500 individuals, we have a true understanding of how organizations and online community members are using social media today. We use this data to provide veracity and substance to our consulting services, rather than applying mere opinion.
We are also leaders in understanding the legal risks related to the use of social media by forming SOCIALEX – The Social Media Legal Community. This online community includes legal professionals from Apple, YouTube, LinkedIn, Newsweek, AOL, Yahoo!, Mozilla, Proctor & Gamble, Verizon, Target, Dell, McDonalds, Genzyme, Boeing, Accenture, Electronic Arts and General Electric, as well as leading law firms, the Association of Legal Administrators, law school professors and association general counsel. More than 750 attorneys have joined to date.
We have also established the LinkedIn Users Group for association and company professionals that want to understand how to get more out of their LinkedIn (and FaceBook) groups. More than 650 individuals take advantage of this peer group setting.
At a time when many groups are experimenting with social media, we help them to focus on developing a true business case and plan to using social media to grow their organizations.
Terrance Barkan CAE | SOCIALSTRAT Founder and Chief Strategist
Direct: +1 202 294 5563
(bio)