The relationship between a “CEO” and social media is an interesting one. For the CEO, social media raises two very important questions:
- What does social media mean for me personally?
- What does social media mean for my organization?
In both cases, it is becoming increasingly important that CEO’s of organizations large and small have an answer for these two questions.
The spectrum of social media understanding on the part of CEO’s runs from those that are skeptical of social media, do not use it and consider it a distraction at best; to those that are social media ‘rock stars” that have their own personal blogs and Twitter followers.
For staff within an organization, where your CEO falls on this spectrum will have a huge impact on your organization’s ability to effectively implement and leverage social media.
At a very minimum, a CEO today needs to understand at least enough about social media, what it is and what it is capable of, to make an informed decision about how his/her organization should be engaged with social media tools, campaigns and the allocation of resources.
Not every CEO will or should become a social media fanatic. However, because social media is now a major force in how people collaborate, make buying decisions, get their news and form decisions, it would be foolish to dismiss social media as a “distraction” or waste of time.
Many CEO’s today face a real challenge. Social media is so filled with hype and jargon that many senior level managers are not sure how or where to start. Uncertain about what is hype and what is actionable information. Not clear on how to drive or to measure ROI.
So the next time you feel like your CEO “doesn’t get it”, remember that answering the questions (what does it mean to me personally, what does it mean for my organization?) are at the forefront of a typical CEO’s mind when it comes to social media.
It is in everyone’s interest to get solid answers to these two questions!
Do you know of a CEO that would like to network with peers to better understand social media?