Is your social media project doomed to failure?

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This is going to be a very brief post on why most social media projects are doomed to failure.

Most social media initiatives will fail for one or more of the following management errors:

• No clear objectives
• No clear measurements
• No one person accountable
• No budget or resource allocation
• No sustainable business model (ROI)
• No senior management buy-in or support

One could write a book about how and why a social media project might fail.

However, I feel these 6 short sentences say it all.

What do you think?

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