What is Social Media?
TheSocialCEO
« Facebook and a "20' something with a nose ring" is not a social media strategy! | Main | Twitter...Bla, Bla, Bla! »
Saturday
Nov132010

Is your social media project doomed to failure?

This is going to be a very brief post on why most social media projects are doomed to failure.

Most social media initiatives will fail for one or more of the following management errors:

  • No clear objectives
  • No clear measurements
  • No one person accountable
  • No budget or resource allocation
  • No sustainable business model (ROI)
  • No senior management buy-in or support

One could write a book about how and why a social media project might fail.

However, I feel these 6 short sentences say it all.

What do you think?

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>