LinkedIn has introduced a new feature for LinkedIn Groups - Polls
If you are a LinkedIn Group manager, you should understand what this means for your LinkedIn groups.
You can now get instant feedback from directly within your LinkedIn groups on important and interesting questions. Members of your group can participate and see the results.
This is a great way to stimulate thought and discussion on any topic and it is very easy for your members to participate.
For example, in TheSocialCEO group, we are asking association CEO's what is their most pressing social media related issue for their organization?
Depending on your group settings, Polls can be created by the LinkedIn Group Manager/Moderators or they can be created by any member of your group!
You will want to consider which of these options best suits your particular group.
Note: By default, LinkedIn has enabled any member of your group to create a polling question.
On the one hand this may be seen as a "pro" but on the other, it can also be easily abused.
For example, your groups may become innundated with numerous polls from service providers and consultants. You may have a large number of poorly worded or frivolous questions posted in your group. All of which can have a negative impact.
If there are too many polls running, your members will also experience "poll fatigue" which can negatively impact the results your get from your own, organization originated polling questions.
Our recommendation is that most group managers will want to adjust your group settings so that only the group manager can create a poll. You can still ask your members to submit polling ideas or questions that they would like to see and you can then judge if it is appropriate and adds value.
How to adjust your group settings:
1. Go to your group tab on LinkedIn.
2. Click on "Manage" and then click "Group Settings"
3. At the very top of the page you will see the check box for "Enable the creation of polls". If this is enabled, you have a sub-box for "Allow only moderators and managers to create polls." Check this box.
4. Scroll to the bottom of the page and click "Save Settings".
Whether you decide to leave the poll creation option open to all of your members or you decide to enable only your LinkedIn Group Manager to create them, Polls are a welcome and powerful new tool to help make your LinkedIn Group more interesting, engaging and valuable.
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