Do you struggle to use LinkedIn effectively?
Hate the idea of “tweeting” every fleeting thought?
You might just find the new GOOGLE+ is the missing link you didn’t realize you were missing!
GOOGLE+ is the newly unveiled social application that fills a very unique and important niche in the social media landscape that is currently dominated by the big 3 of Facebook, LinkedIn and Twitter.
Even in its just released Beta version, GOOGLE+ has gotten a lot of things right. In GOOGLE fashion, it has made its solution simple, clean and intuitive. I think GOOGLE+ is going to be very attractive, even to social media skeptics that are put off by Facebook’s hyper social/casual interface, LinkedIn’s increasing narrow application and Twitter’s flotsam of never ending status updates (I mean who can really “follow” 1,000+ contacts?).
Circles of Influence
GOOGLE+ is an incredibly easy and intuitive way to organize connections and contacts by allocating them to “Circles” like family, friends, business contacts or any category you care to define for your various classes of contacts and connections. The way that GOOGLE+ has provided this feature is both natural and easy to apply and is visually easy to organize.
Let’s Huddle and Hangout!
One of the most powerful features of the new GOOGLE+ is the ability to collaborate with multiple colleagues, right from within the circles you have created. For example, you might have a “finance team” circle that needs to work on your annual budget. Using GOOGLE+ it becomes incredibly easy to share documents, use live chat or to hold a video conference with up to 10 simultaneous participants. Whatever the purpose, the point is that real collaboration is very easy and spontaneous, even if the participants are using different devices (PC, Android and Apple for example).
Sparks of Interest
Making use of GOOGLE’s powerful search engine, you have the ability to follow any topic or item you choose. You also have the ability to share the interesting links you find with individual circles or with all of your contacts. This is an easy way to keep track of ongoing topics that you want to monitor right from your GOOGLE+ profile page and includes links to web pages, blogs, videos or any other media you can find on the web.
The bottom line…
GOOGLE+ seems to span the gap between being too social and public (Facebook and Twitter) and having too narrow a use (LinkedIn and LinkedIn Groups). For someone like myself who tends to use social media for professional and business purposes, GOOGLE+ let’s me feel comfortable to use it for professional purposes while managing more social contacts.
For associations that have established Facebook pages and LinkedIn groups, there is no feature yet in GOOGLE+ to establish a corporate page. However, as a collaboration and communication tool, it looks to be a great solution for internal teams, committees, task forces, member special interest groups or any other application where a defined group of like minded people want a really easy to use tool to share information, collaborate and communicate in real time.
GOOGLE+ is worth a look, even by the most ardent social media skeptics!
Need a GOOGLE+ invite? Just send me a request at firstname.lastname@example.org!