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Thursday
Aug112011

LinkedIn pulls a "Facebook" - How to get LinkedOut!

Did LinkedIn just pull a "Facebook" privacy move?

LinkedIn has recently changed user privacy settings, by default, to give it permision to include photos, posts and related activities of LinkedIn Users together with third party paid advertising. Thus making the user an implied endorser of a company, product or service, without his/her explicit consent.

The actual text reads as follows: 

This change was made to users privacy settings without any public notification.

In an age of transparency and the need to trust the owners of social media platforms, this was a ham-fisted way of gaining permission to use (abuse) LinkedIn Users' images and implied affiliations in order to shift more advertising.

There are plenty of people that would love to have the exposure of being included in paid advertising that is served up to the LinkedIn community. LinkedIn did not need to try and "sneak" this new permission into their relationship with the users that pay the freight and create the demand.

When will the owners of social media platforms learn to trust the users as much as they expect the users to trust them?

UPDATE!

Since this was posted, LinkedIn reacted to the negative feedback it received from its users and issued an apology and a change to how the ads display. However, all users are still opted-in! 

It is good to see that LinkedIn responds quickly to its users, however, the real right thing to do in this case is auto-opt out all users and ask those that want to participate in the program to opt-in.

There are more than enough people that want to share their interests that LinkedIn does not need to force the users into the option. It is this kind of forced sharing that prompts the user community to look for alternatives like Google+.

By failing to opt-out all members, they have missed an opportunity to do the really right thing and regain the trust of their users.

Read the official LinkedIn response here.

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How to Unsubscribe from LinkedIn Social Advertising

If you want to know how to unsubscribe, the following steps describe the process:

  1. Click on your name at the upper right hand side of the LinkedIn home page when you are logged in. then Click on "Settings".
  2. On the Settings page, click on "Account"
  3. Click on "Manage Social Advertising to get to the page where you can choose to opt-out.

 

Once on the page, simply un-check the box and save. 

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