What is Social Media?
TheSocialCEO

Entries in Failure (1)

Saturday
Nov132010

Is your social media project doomed to failure?

This is going to be a very brief post on why most social media projects are doomed to failure.

Most social media initiatives will fail for one or more of the following management errors:

  • No clear objectives
  • No clear measurements
  • No one person accountable
  • No budget or resource allocation
  • No sustainable business model (ROI)
  • No senior management buy-in or support

One could write a book about how and why a social media project might fail.

However, I feel these 6 short sentences say it all.

What do you think?