This is going to be a very brief post on why most social media projects are doomed to failure.
Most social media initiatives will fail for one or more of the following management errors:
- No clear objectives
- No clear measurements
- No one person accountable
- No budget or resource allocation
- No sustainable business model (ROI)
- No senior management buy-in or support
One could write a book about how and why a social media project might fail.
However, I feel these 6 short sentences say it all.
What do you think?Tweet